The M.U.S.I.C. Method of Getting Butts in the Seats w/ Composer Turned Copywriter Dr. Douglas Pew.


I'm excited to share this episode with you. I heard of my guest Doug Pew from a man named Ben Settle, who is on my personal "Mt. Rushmore" of internet marketing. While Doug is not a trumpeter, he's a terrific musician and accomplished composer of operas. In fact, it was after Doug got fired after getting an opera commissioned by the Kennedy Center in Washington, DC that he was put on his current career path which has proven to be quite profitable. In fact, he'll tell you in this interview that he made more money from one single product launch than he would typically earn in two years at his previous academic job.

The big takeaway from this episode for me was that it is possible to do what we love to do; and oftentimes being rejected from "The Plan" leads us to pursuing the path we've been meant to do all along!

What you'll hear in this episode:

-The appeal of opera to the modern audience which is inundated with entertainment options....01:45

-The major components of an opera, and how opera differs from musical theater...06:45

-How having an opera commissioned at the Kennedy Center led to Doug getting the axe at his academic gig...18:47

-How a raw deal in academia led to greener pastures in internet marketing...22:05

-How getting good at trumpet can prepare you for success with jobs that actually pay money...34:30

-The MU.S.I.C. method of persuading people to dig what you have to say (or play)...43:30

  • Misery
  • Unique promise
  • Sure solution
  • Ideal world
  • Call to adventure (clear path to paradise)

-And whatever your discerning ears deem worthy of your time and interest...

Resources mentioned:

Ben Settle's Email Players newsletter

How to Write Copy that Sells by Ray Edwards

Latter Day Musiversity - Doug's music writing program mentioned

Mentioned in this episode:

Lessons with Bud

Have you heard of a fellow named Bud Herseth? He's only the greatest orchestral trumpeter of all time, and now you can listen to a series of lessons, notes, anecdotes and in-the-trenches advice for free. This 57 minute audio is available for a limited time. Head over to lessonswithbud.com to learn more.

About the Podcast

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Trumpet Dynamics
The Story of the Trumpet, In the Words of Those Who Play It

About your host

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James Newcomb

"James, thank you for the wonderful experience of getting the chance to talk on your show. You create a warm friendly atmosphere, and ask interesting questions that lead us to interesting places! I thoroughly enjoyed our interaction and really respect your skill and depth as a host/interviewer."

--Chris Gekker, Professor of Trumpet University of Maryland

"Dear James, Thanks for featuring me on one of your podcasts.  I enjoyed our interaction and appreciated being asked questions about my early music roots when I was growing up in Kimball, Nebraska.  All of your questions were well thought out, and I could tell that you wanted to know more about me and who influenced me, rather than the usual career highlights type of questions typically asked."

--David Hickman, Professor Emeritus Arizone State University

"Dear James, Thanks for inviting me to be interviewed on your podcast. I truly enjoyed our conversation. You helped me feel quite at ease and kept things moving with thoughtful questions and pertinent observations."

--Stanley Friedman, Prolific composer, former orchestral trumpeter

"Dear James, I am very happy that I could talk with you about trumpet and other important things in my life. Your knowledge and friendly atmosphere gives me a good feeling. I hope that this interview will be helpful to the trumpet players."

--Slawomir Cichor, Polish trumpet soloist and composer

"James is great. He's personable, relatable and keen to the insights we'd all like to glean from fellow players. Thanks for your awesome contribution to the online trumpet community and I look forward to many great episodes in the future!"

--James Blackwell, Lead trumpeter and freelance artist

"James was such a pleasure to talk with during our interview. He asked all the right questions, made me laugh and feel at ease while also creating engaging discussion. His genuine interest in my new works for guitar quartet and trumpet highlighted all the most important aspects of the project. Thank you James for creating this opportunity to contribute and be part of the trumpet community."

--Sarah Herbert, Professor of trumpet Western Kentucky University